Real life designers have taken note. Fashion lines are scrambling to get their clothes onto the lovely loose-lipped ladies, as big labels on these soon-to-be big stars have started to earn clothing companies big bucks.

According to a recent feature in the New York Times, merchants, designers and trend consultants say that Gossip Girl is a heavy influence on how teen girls with excess money choose what to wear.

“It represents a stylistic departure,” Sari Sloane, the vice president for fashion merchandising for Intermix, told the New York Times. “A move away from a Hollywood look that was very casual and improvised, to something more polished, more big-city chic.”

This preppy, classy style has drawn the eye of many burgeoning fashionistas. Some designers have reported that the day after their clothing is featured on Gossip Girl, teen girls stop by their stores scrambling to procure a piece of the label for themselves. Though many designers don’t pay for the exposure — the clothing is picked by Eric Daman, Gossip Girl’s costume designer — some designers are indeed paying for the privilege to be seen by Gossip Girl’s eager young audience.

Fittingly for new style mavens like Blair and Serena van der Woodsen, their respective actresses have been tapped for high profile magazine covers. Blake Lively, who portrays Serena, has been on an impressive three covers this month, including Seventeen, Cosmopolitan and even Vogue.

Not to be outdone, Leighton Meester (Blair) has procured her own cover spot for the August issue of Lucky. Fittingly, she told the magazine, “I love my life right now. The fashion alone is pretty unbelievable.”

Will this Gossip Girl fashion love spread to guys as well, creating armies of little Chuck Bass clones running around in dolphin sweaters and bright orange ascots? Only time will tell. For now, get ready to salivate over the brand new fashion and gasp at all the jaw-dropping drama when Gossip Girl returns for its second season September 1 on the CW.

JESSICA SZOHR Age: 23. Hometown: Menomonee Falls, Wisconsin. Jimmy Choo or Christian Louboutin? Jimmy Choo. Chuck Taylors or Nikes? Chuck Taylors. Levi’s or J Brand? “Levi’s, I think!” Favorite designer? “Marc Jacobs, Chanel. And there is a new line called Rose—it’s really good. Just simple, sexy, really cute.” Eli Manning or Tom Brady? “I’m from Wisconsin, so the Packers!” BlackBerry or iPhone? “BlackBerry. iPhones are really hard to type on.” What’s on your iPod? MGMT, M.I.A., the Editors, the Virgins, Kenna. Last book you read? The Tibetan Book of Living and Dying. Xbox, Wii, or PlayStation? “I’m a huge fan of Rock Band. I may almost get carpal tunnel playing the drums.” Were people mean at your high school? “I did a shoot for a teen magazine, and some girls put photocopies of my picture everywhere and they drew on it. They also ketchup’d my driveway and they egged my dad’s car. But now it’s funny because we’re all friends.”

PENN BADGLEY Age: 21. Hometown: Baltimore. Upcoming film: The Stepfather. First “Hollywood” moment? “I got mobbed by 40 to 60 little girls. It took me 45 minutes to walk 20 yards. I feel like for the most part nobody cares about us and it doesn’t seem like a big deal, but every now and then that’ll happen.” Chuck Taylors or Nikes? PF Flyers. BlackBerry or iPhone? iPhone. What’s on your iPod? “D’Angelo, Common, Mos Def, and Talib Kweli’s first albums. I can’t stand all those indie ‘the’ bands.” Favorite book? One Flew over the Cuckoo’s Nest. Eli Manning or Tom Brady? “I’m a soccer fan. Arsenal is my team.” Who do you dream of working with one day? “Robert Downey Jr. in Iron Man 2.” Favorite drink? Reposado tequila. Girl crush? “Parker Posey. She is so sexy in Blade: Trinity.” High-school experience? “Strange to nonexistent. I graduated early. Everyone is just so painfully vulnerable and self-conscious.”

BLAKE LIVELY [See first photo.]

CHACE CRAWFORD Age: 23. Hometown: Plano, Texas. Upcoming film: The Haunting of Molly Hartley. First “Hollywood” moment? “Signing iPhones. I’m like, ‘Dude, I don’t want to ruin your phone!’ ” Chuck Taylors or Nikes? Puma. Levi’s or J Brand? Levi’s. BlackBerry or iPhone? iPhone. What’s on your iPod? “Ed [Westwick]’s band, MGMT, Bloc Party, Audioslave, A Tribe Called Quest.” Favorite movie? Cool Hand Luke, Jurassic Park. Favorite TV show? The Office, 30 Rock, Family Guy. Last book you read? Confessions of an Economic Hit Man. Eli Manning or Tom Brady? “Come on—Dallas Cowboys.” Favorite drink? Jack Daniel’s. Girl crush? Liz Lemon.

ED WESTWICK Age: 21. Hometown: Stevenage, England. Upcoming film: 100 Feet. First “Hollywood” moment? “The upfronts last year. No one knew who we were but still wanted photos with us.” Chuck Taylors or Nikes? Lacoste. Favorite designer? Michael Bastian. Who do you dream of working with one day? “Jude Law. He is a fantastic spirit and a gentleman.” Favorite movie? “Currently American Psycho.” BlackBerry or iPhone? BlackBerry. Eli Manning or Tom Brady? “Who?” What’s on your iPod? “My band, Filthy Youth. And the Rolling Stones.” Last book you read? No One Here Gets Out Alive, a biography of Jim Morrison. Xbox, Wii, or PlayStation? PS3. Favorite drink? Water.

LEIGHTON MEESTER Age: 22. Hometown: Marco Island, Florida. Upcoming project: Season five of Entourage. Jimmy Choo or Christian Louboutin? Jimmy Choo. Favorite designer? “I’m more a normal person than, like, a fashion girl. For everyday, I like Fluxus—it’s really soft. I really like Foley & Corinna; they do a good mix of vintage and new.” BlackBerry or iPhone? “Why do you assume I don’t have a Nokia pay-and-go phone? No, I have a BlackBerry.” Justin Timberlake or John Mayer? Justin Timberlake. What’s on your iPod? “Gnarls Barkley, the Kooks, and Sean Lennon. I like fun music, too, like M.I.A. She has good things to say.” Last book you read? Madame Bovary. Favorite drink? SoBe Life Water. Hybrid or Escalade? “I don’t know. I used to drive a Volkswagen, a safe Volkswagen.” What were you like in high school? “I was nice. We didn’t have much when I was little.” Were people mean to you like Blair was? “There was always one little girl in each grade that was mean to me. But I was never mean to anyone. I was never like, ‘Ew!’ ”

TAYLOR MOMSEN Hometown: St. Louis. Age: 15. Number of shoes in your closet? “So many. My mom and I are the same size and share shoe closets, so it’s hard to keep count!” Levi’s or J Brand? “Rock & Republic and Earnest Sewn. Whatever fits. I have a really strange body—I’m tall, but I’m all legs, like three-fourths of my body.” Favorite designer? “Diesel for everyday. For dressing up, Valentino, and I love Miu Miu.” Favorite lip gloss? LipFusion. BlackBerry or iPhone? BlackBerry. Justin Timberlake or John Mayer? Justin Timberlake. What’s on your iPod? “Paramore is one of my favorite bands. I have such an eclectic mix of stuff. Garbage is my all-time favorite band. And then I love, like, Britney Spears. I have every one of her albums. Like, I’m a loyal fan.” Favorite movie? “Across the Universe. I saw it nine times.” Favorite TV show? “Law & Order: SVU. I can watch like six in a row, and my mom’s like, ‘You just watched six rape stories,’ but I love how it’s so dramatic, and then when they finally find the guy, it’s like, ‘Yes!’ ” Hybrid or Escalade? Subway.

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